We create products that are durable and timeless, reducing the need for frequent replacements and minimising overall consumption and waste in the long term.

We personally source high-quality materials to ensure a lower environmental impact throughout the product lifecycle, including using safe printing methods on our fabrics.

By committing to work with local suppliers, just-in-time production, and made-to-order options, we significantly decrease waste and excess inventory, promoting sustainable manufacturing practices.

We ensure fair payment for local artisans and suppliers, contributing to social sustainability and fostering growth in communities.

We encourage consumers to engage in DIY fashion, empowering them with skills and creativity while promoting a mindset of conscious consumption and appreciation for handmade, personalised items.